Search engine optimization (SEO) is a process that affects the visibility of a website. Search result highlight makes a more frequency website to be generally seen. The number of visitors received from the SEO user can be made customer, SEO target searches such as video search, academic and image search. An example is the Agencia SEO. News search and other like industrial search focuses on SEO. SEO focuses on national and international searches unlike local search engines which focus on business. The number of record that people uses to search mostly and the key words that are highly searched is recorded by the SEO. While optimizing a website there are some of the ways that might used to remove barriers to indexing activities, content editing, addition of content and associates of codes. Many brands are starting to come up with their own strategies of internet marketing after an observation of Google development in promoting mobile search.
Optimization of websites was begun by webmasters in 1990s. By that time when webmaster optimized the website there were various engines which could sent spider to crawl on the page and extract a link from other pages and finally return the information found on that page. Searching engine spider, downloading information and storage of the information in the server of the engine were the processes that was involved. Another program was still used when extracting the information about a page, their location and as well as links contained by that page. Website owner afterwards came up to a recognition of high visibility and in results of search engines which created a chance for white and black hat practitioners.
Website prominence can be increased using some of the methods. Cross linking in a different page of a website is the method used that produces provision for more links to pages which increases the visibility. Another method is updating of the content to improve the frequency of the engines crawling which adds the weight to the sight. Additional of more relevant keywords in a web-page which improves the relevancy of a search is also a method of increasing the prominence. These methods have been applied in websites such as Mago SEO.
Depending on the operator’s goals on the website, the advertisement which are paid in the internet market are very effective in the website. Search engine marketing refers to a practice of running, optimizing and designing search engine campaigns. A successful campaign of internet marketing may depend on constructing websites that are of high quality. Constructing a website of high quality helps in improving the conversion rates and also owner in measurement of results for example in acesse o site. Since search engines their algorithms changes there is no guarantee.